LOS ANGELES, CA (May 5, 2022) – Today, FaZe Clan, Inc. (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture, announces a monumental, multi-year partnership with GHOST, a lifestyle brand that spans sports nutrition products, energy drinks, dietary supplements, merch and apparel.
To introduce the partnership, FaZe Clan will be sharing a high-energy video featuring some of FaZe’s biggest stars. The video will highlight FaZe Clan and GHOST's joint far-reaching vision that transcends gaming as both brands celebrate their roots in fitness, music and sports. With a full lineup of both powdered and ready-to-drink products, GHOST delivers efficacy and authenticity in all categories, including protein, pre-workout, gaming, energy and wellness.
As disruptors in their respective categories, a partnership between FaZe Clan and GHOST represents the evolution of gaming. While FaZe Clan has reimagined traditional entertainment for the next generation, GHOST is providing products that support an active lifestyle, including transparent product labels and authentic flavor collaborations. Together, they are dedicated to creating a legendary community-driven space where culture thrives.
GHOST will be featured as an official sponsor of FaZe1: The Warehouse, the first-of-its-kind live reality competition series that will stream 24 hours a day for 15 consecutive days starting today at 2pm PST on twitch.tv/faze. FaZe1: The Warehouse is the final and only in-person stage of the FaZe1 global recruitment challenge that has been underway since January. Thousands of creator submissions have been narrowed down to the top 20 finalists who will compete in the new FaZe Warehouse in the heart of Hollywood, all vying to become the ultimate recruit. The winner of FaZe1 will be given a brand deal from GHOST, the opportunity to become an official member of FaZe Clan with a signing bonus of $1 million in cryptocurrency from MoonPay, as well as a Nissan GT-R.
“We are beyond excited to embark on this journey with our new partners at GHOST,” says Adam Bauer, SVP of Partnerships at FaZe Clan. “Our goal with this partnership is to propel GHOST as a household name within gaming and youth culture by giving our fans access to their range of sports nutrition and active lifestyle products. This was a perfect fit from day one as we share a common goal of creating a new standard for what a best-in-class partnership is through dynamic storytelling, authenticity and innovation. We can't wait to get started."
“FaZe Clan has been at the epicenter of the gaming world since its inception. As long time fans of FaZe, we are beyond excited and honored to partner with the whole organization,” says Daniel Lourenco, Co-Founder and CEO of GHOST. “GHOST has shown the world that sports nutrition interest and usage extends far beyond the gym, and FaZe has absolutely done the same for gaming. Our wide product range aligns perfectly with FaZe Clan’s diverse reach–from GHOST Gamer to GHOST Protein and GHOST Energy, we’re excited to partner with and power the future of FaZe.”
ABOUT FAZE CLAN
FaZe Clan is a digital-native lifestyle and media platform rooted in gaming and youth culture, reimagining traditional entertainment for the next generation. Founded in 2010 by a group of kids on the internet, FaZe Clan was created for and by Gen Z and Millennials, and today operates across multiple verticals with transformative content, tier-one brand partnerships, a collective of notable talent, and fashion and consumer products. Reaching over 500 million followers across social platforms globally, FaZe Clan delivers a wide variety of entertainment spanning video blogs, lifestyle and branded content, gaming highlights and live streams of highly competitive gaming tournaments. FaZe Clan’s roster of more than 85 influential personalities consists of engaging content creators, esports professionals, world-class gamers and a mix of talent who go beyond the world of gaming, including NFL star Kyler "FaZe K1" Murray, Lebron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat” and Snoop Dogg aka “FaZe Snoop.” Its gaming division includes ten competitive esports teams who have won over 30 world championships. For more information, visit www.fazeclan.com, investor.fazeclan.com and follow FaZe Clan on Twitter, Instagram, YouTube, TikTok, and Twitch.
GHOST is a lifestyle brand of sports nutrition products, energy drinks, dietary supplements, and apparel. GHOST is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent innovative products, global distribution, immersive content, key influencer partnerships and authentic collaborations with many of the world’s leading flavor brands including OREO®, Chips Ahoy!®, Sour Patch Kids®, Sonic® Drive-In, Warheads®, Swedish Fish® and Welch's®. GHOST products can be found at GNC, ghostlifestyle.com and select global retailers in over 40 countries. For more information visit ghostlifestyle.com or connect with the brand on Instagram, Twitter, TikTok, or Twitch.