As long-time gamers and gaming fans, we couldn't be more stoked about this partnership. A lot of sports nutrition brands talk about being gamers or being passionate about the category but they launch a product and their "commitment" ends there– cool labels and cash grabs. XSET, on the other hand, is a brand new organization in e-sports that, a lot like GHOST®, is authentically challenging the status quote in every way possible. Their leadership left the biggest team in the space to build a diverse family that can compete at the highest levels.
“XSET is excited to be GHOST’s first official partnership in esports and their entré into gaming culture. Their brand and mission align perfectly with XSET’s movement for change in creative expression, diversity, and inclusion.” said XSET COO and co-founder Marco Mereu. “We’re excited to see what we can build together for our collective audiences around the world.”
We're excited to see the XSET Fam slamming GHOST®, repping the brand and dominating streams.
This is about so much more than gaming and supplements. This partnership encompasses what we're all about; it's sports, it's music, it's culture... it's an experience. Get fired up, Legends!